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Article de revue:
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ID no. (ISBN etc.): 10577408
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Clé de citation BibTeX: GreganPaxton2003
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Gregan-Paxton, J., & Moreau, P. (2003). How do consumers transfer existing knowledge? a comparison of analogy and categorization effects. Journal of Consumer Psychology, 13(4), p. p422–430.
Ajoutée par: Lynda Taabane 2007-12-12 15:05:14 Dernièrement modifiée par: Lynda Taabane 2007-12-21 13:20:24
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Résumé
The trend in recent consumer research has been to emphasize the similarities between analogy and categorization. In this investigation, we merge the literature on analogy, categorization, and structure mapping theory to reach a better understanding of their differences. In 2 experiments, we compare consumers' responses to analogy and categorization cues and find that analogy places much greater constraints on knowledge transfer than categorization by focusing consumers on relational similarities. Illustrating this, the analogy group in Study 1 was just as likely as the categorization group to generate relational inferences, but much less likely to generate attribute inferences. Likewise, the results of study 2 indicate that the analogy group restricted their processing of features lying outside the common relational system, leading to inferior recall relative to the categorization group. Building on these findings, Study 3 demonstrates that, under certain circumstances, analogy and ca
Ajoutée par: Lynda Taabane Dernièrement modifiée par: Lynda Taabane
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Informations supplémentaires en ligne :
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Idées
pdf dispo
Ajoutée par: Lynda Taabane
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