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Article de revue:
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ID no. (ISBN etc.): 0091-3367
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Clé de citation BibTeX: Pawlowski1998
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Pawlowski, D. R., Badzinski, D. M., & Mitchell, N. (1998). Effects of metaphors on children's comprehension and perception of print advertisements. Journal of Advertising, 27(2), p. p83–98.
Ajoutée par: Lynda Taabane 2008-02-20 10:14:58
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Catégories: Développement, Full text, Métaphore
Descripteurs: Advertising, Age Differences, Child Attitudes, COMPREHENSION, Human Sex Differences, male vs female 2nd vs 4th vs 6th graders, Metaphor, metaphor interpretation & comprehension & recall & perception of ad content, metaphors in print advertisements, Recall (Learning)
Auteurs: Badzinski, Mitchell, Pawlowski
Collection: Journal of Advertising
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Nombre de vues: 342
Popularité: 31.03%
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Informations supplémentaires en ligne :
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Idées
pdf dispo
Ajoutée par: Lynda Taabane
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