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Article de revue:
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ID no. (ISBN etc.): 10577408
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Clé de citation BibTeX: Ratneshwar2001
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Ratneshwar, S., Barsalou, L. W., Pechmann, C., & Moore, M. (2001). Goal-derived categories: The role of personal and situational goals in category representations. Journal of Consumer Psychology, 10(3), p. p147–157.
Ajoutée par: Lynda Taabane 2008-02-06 16:45:39 Dernièrement modifiée par: Lynda Taabane 2008-02-06 17:00:04
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Catégories: Catégorisation, Cognition incarnée, concept, Full text
Descripteurs: CATEGORIZATION (Psychology), CONSUMER behavior, CONSUMERS -- Research, CUSTOMER services, Food, FOOD production, GOAL (Psychology), PERCEPTION
Auteurs: Barsalou, Moore, Pechmann, Ratneshwar
Collection: Journal of Consumer Psychology
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Nombre de vues: 338
Popularité: 30.64%
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Résumé
Prior research often emphasized a stimulus-based or bottom-up view of product category representations. In contrast, we emphasize a more purposeful, top-down perspective and examine categories that consumers might construct in the service of salient (i.e., highly accessible) goals. Specifically, we investigate how the point of view imposed by salient consumer goals might affect category representations assessed by participants' similarity judgments of food products. A key factor in our study is that we examine both individual and situational sources of variability in goal salience. In addition, we also vary the surface-level, visual resemblance of the stimulus pairs of foods used in the study. The results suggest that personal goals (e.g., health) and situational goals (e.g., convenience) act in conjunction and exert a systematic impact on category representations. Both types of goals, when salient, enhanced the perceived similarity of goal-appropriate products and reduced the simila
Ajoutée par: Lynda Taabane Dernièrement modifiée par: Lynda Taabane
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Idées
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Ajoutée par: Lynda Taabane
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