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Affichage de 1 - 2 of 2 (Bibliographie: Bibliographie WIKINDX globale)
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Keyword: CONSUMERS
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Gregan-Paxton, J. (2001). The role of abstract and specific knowledge in the formation of product judgments: An analogical learning perspective. Journal of Consumer Psychology, 11(3), p. p141–158.
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Dernièrement modifiée par: Lynda Taabane
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Pop. 27.95%
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Gregan-Paxton, J., & Moreau, P. (2003). How do consumers transfer existing knowledge? a comparison of analogy and categorization effects. Journal of Consumer Psychology, 13(4), p. p422–430.
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Dernièrement modifiée par: Lynda Taabane
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Pop. 28.04%
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