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Affichage de 1 - 1 of 1 (Bibliographie: Bibliographie WIKINDX globale)
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Keyword: CONSUMERS
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Gregan-Paxton, J., & Moreau, P. (2003). How do consumers transfer existing knowledge? a comparison of analogy and categorization effects. Journal of Consumer Psychology, 13(4), p. p422–430.
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Dernièrement modifiée par: Lynda Taabane
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