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Affichage de 1 - 2 of 2 (Bibliographie: Bibliographie WIKINDX globale)
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Keyword: CONSUMER behavior
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Gregan-Paxton, J., & Moreau, P. (2003). How do consumers transfer existing knowledge? a comparison of analogy and categorization effects. Journal of Consumer Psychology, 13(4), p. p422–430.
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Dernièrement modifiée par: Lynda Taabane
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Pop. 28.19%
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Ratneshwar, S., Barsalou, L. W., Pechmann, C., & Moore, M. (2001). Goal-derived categories: The role of personal and situational goals in category representations. Journal of Consumer Psychology, 10(3), p. p147–157.
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Dernièrement modifiée par: Lynda Taabane
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Pop. 29.47%
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