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Affichage de 1 - 1 of 1 (Bibliographie: Bibliographie WIKINDX globale)
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Keyword: metaphors in print advertisements
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Pawlowski, D. R., Badzinski, D. M., & Mitchell, N. (1998). Effects of metaphors on children's comprehension and perception of print advertisements. Journal of Advertising, 27(2), p. p83–98.
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Ajoutée par: Lynda Taabane
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